Fashion intelligence — the VELVET blog

Deep dives on virtual try-on, Digital Double shopping, and more personal fashion discovery.

A person using a virtual try-on app to see how a jacket looks on their body

What is Virtual Try-On? The new standard for online fashion shopping

Virtual try-on uses AI to show how clothes look on your body before buying. Here is how the technology works, who the main players are, and why it matters for fashion.

6 min read · Mar 15, 2026

A chat interface showing an AI discovering fashion products through conversation

Definition

What is Agentic Commerce? Shopping That Acts For You

Agentic commerce is AI that shops on your behalf — understanding your taste, browsing for you, and making decisions without constant input. Here is what it means for fashion.

7 min read · Apr 9, 2026